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A Bold New Logo for a Bright Future

September 19, 2024 1 Minute Read

airy Council of California is proud to announce the unveiling of its new logo. Together, key stakeholders, staff and board members created a modern and meaningful logo that reflects our organization’s identity and history. This new design captures Dairy Council of CA’s bold, strong, progressive and warm personality, embodying our values of reliability, integrity, collaboration, open-mindedness, fun and tradition. 

To those familiar with our previous logo, this new mark may evoke a sense of continuity, resembling the open pages of the classic book symbol. Others might see a bright, hopeful sunrise, signifying a new era for California’s dairy foods and their role in sustainable nutrition. Whatever it inspires, we hope this logo reflects our enduring passion for elevating the health of children and communities throughout California. 

24DCC LOGO PRIMARY CLRThe new Dairy Council of CA logo serves as a visual expression of our organization’s identity and purpose:  

  • KNOWLEDGE – education, learning, empowerment 
  • INNOVATION – modern, futuristic, progressive  
  • GROWTH – expansion, development, potential  
  • RADIANCE – brightness, illumination, focus, optimism  
  • ENERGY – movement, agility, power, vitality  
  • UNITY – connection, collaboration, community 

Throughout Fall 2024, our brand will evolve as we unveil our new logo and fresh look with bold new colors, culminating in early 2025 with a new consolidated web presence at DairyCouncilofCA.org. While our appearance is changing, our commitment remains steadfast: Dairy Council of CA is unwavering in its dedication to improving the health and wellness of children and communities working with others to champion the role of dairy foods in healthy eating patterns and nutrition security across the life span. Our new brand reflects our enduring cause to make a positive impact on the lives and health of all Californians.